Językowe sposoby budowania relacji z odbiorcą radiowych programów informacyjnych
Linguistic Methods of Building Relations with the Recipient of Radio Information Programs

Summary/Abstract: The main objective of this article is to discuss the linguistic methods of building a relationship with the audience of radio information programmes. The research project involved analysing over ten radio information programmes from the following radio stations: Polish Radio First Program, Polish Radio Third Program, Radio RMF FM, Radio Zet, Radio Maryja and Radio Niepokalanów. These stations have been chosen on the basis of the criteria of ownership and popularity; they represent three different groups of media broadcasters: public, commercial, and social. The analysis has been carried out from the perspective of media linguistic research and based on the assumption of the persuasive nature of the media. The wide variety of programmes available on the media market makes media broadcasters compete for listeners by building a partnership relationship so that the listeners feel that they like privileged participants in the communication process. The linguistic analysis of the textual corpus has identified the following linguistic methods that perform the phatic function: inclusivus (the inclusive “we”), exclusivus (the exclusive “we”), informal and formal verb forms of address, colloquial language elements. Conducted through the prism of the use of language in the function of building relationships with the audience, this analysis of the most representative radio stations in Poland confirms the great linguistic creativity of commercial broadcasters visible in their use of broadly understood communicative-linguistic games.

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