ANALYZING ECONOMICAL MORAL TENDENCIES IN A VIRTUAL ENVIRONMENT
ANALYZING ECONOMICAL MORAL TENDENCIES IN A VIRTUAL ENVIRONMENT

Summary/Abstract: An individual’s moral behavior is shaped by his social identity, social distance, feedback received, the consequences of his actions, and the material gain after a dishonest action. In definition, dishonesty is a phenomenon that refers to „a pervasive behavior manifested as the disposition to lie, cheat, fraud or deceive''. This type of behavior can have a negative impact on the society that the individual belongs to by sacrificing the community's overall well-being for own personal gain. The current paper describes our approach and the game that we have developed to have a gamified application that can offer a way to identify dishonest behavior. To accomplish the after-mentioned task we have developed an online multiplayer environment where users can interact and influence each other's moral decisions. The application scene is set in an urban environment where players can affect the final state of the game. They can build structures using private or stolen public funds while increasing their income. The decision of stealing will influence the outcome of the game by delaying the construction of important public buildings that benefit every player. The game interface and design were adjusted after a careful analysis of User eXperience principles by collecting the players' feedback. The game framework is based on Unity 3D and online services were integrated using Photon Engine API. The final scope of this serious game is to analyze the moral behavior of the players that are using the application and calculate their "moral" score using the in-game data generated by their playthrough.

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