VALENŢE SEMIOTICE ȘI ASOCIATIV-SIMBOLICE ALE FORMEI ÎN PICTURĂ
SEMIOTIC AND ASSOCIATIVE-SYMBOLIC VALENCES OF THE PAINTED FORM

Summary/Abstract: The form represents the external configuration, the appearance under which the objects and things of the surrounding world are presented. In the fine arts, form is the result of the creative process and includes the idea or concept that underlies the art work. The form, depending on its configurations, acts directly on the perception, accessing the deepest associative - intuitive levels of memory, through special psychic mechanisms. The human brain prefers simple and orderly things and forms, which it instinctively considers safer and more productive; facing complicated forms, the brain tends to mentally reduce them to simpler forms. All shapes in the universe can be simplified and consciously brought back to simpler geometric shapes, a principle accepted especially by painting and drawing.

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