Aspecte Evaluative și Asociative a Formei Plastice
Evaluative and Associative Aspects of the Plastic Shape

Summary/Abstract: Form represents the external aspect, the appearance under which any thing or object in the surrounding world is presented. In the fine arts, form is the result of the creative process and includes the idea or concept that underlies the masterpiece. Depending on the configurations of the form, it acts directly on the perception, accessing the associative - intuitive levels of memory through special psychic mechanisms. Any form corresponds to a certain semantic and emotional meaning. The language of visual forms is a universal, symbolic, figurative or abstract language, multiple and very diverse in terms of treatment and plastic expression. The form through its pronounced evaluative-associative properties and aspects represents a strong means of communication, often not consciously needed. Graphic and pictorial forms have very diverse associations and symbolic meanings, which are found in universal human thought and constitute the visual grammar of plastic language, used by artists, painters, designers, etc. Visual symbols have their own language, being made up of associations of significant elements of form. The different characteristics of the forms convey different emotions and meanings. These visual forms instantly transmit complex messages by triggering deep psychic reactions. In the process of establishing meaning, any form is analyzed not only by its exterior, but also by its inner essence (internal structure). As a result, through its evaluative-associative aspects, they represent a powerful means of communication, often not consciously needed.

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