ECONOMIC PROPAGANDA AND TOURISM Cover Image

EKONOMSKA PROPAGANDA I TURIZAM
ECONOMIC PROPAGANDA AND TOURISM

Author(s): Bernadica Milićević
Subject(s): Economy, Marketing / Advertising, Tourism
Published by: Sveučilište/Univerzitet "VITEZ"
Keywords: economic propaganda; tourist; tourist destination; media, market;

Summary/Abstract: The flow of fast, easily accessible information that is quickly forgotten is a feature of today’s modern times. Tourism is an important economic and social factor that affects the income of many countries directly and indirectly. Communication between the tourist supply and tourist demand implies mutual communication. Only in such circumstances can tourists be offered what they want, which will help in attracting their attention and creating a positive image of a tourist destination. Young people are constantly exposed to the call of mass media where they are offered not only products but also a lifestyle through economic propaganda. Manufacturers strive to grab their attention in every way possible because they are completely open to new opinions. Using the method of survey questionnaires, internet searching and the method of theoretical analysis, we will try to answer the very goal of the work, which is that quality economic propaganda has a positive effect when it is noticed by the intended audience. The results obtained by this research show that the economic propaganda can influence the final decision when choosing a tourist destination.

  • Issue Year: 2/2021
  • Issue No: 2
  • Page Range: 72-84
  • Page Count: 13
  • Language: Croatian
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