Kyrgyz Ethnographic Terms in Contemporary Public Advertising
Kyrgyz Ethnographic Terms in Contemporary Public Advertising

Summary/Abstract: The usage of the variety of the st ylistic and lexical means makes the language of advertisements colourful, rich and bright. Language of advertising is been created with an aim to attract customers’ attention and provoke them to the further actions. This paper covers the examples of the advertisements taken from the Kyrgyz language in order to demonstrate the structural traits of the advertising discourse; the analysis of the advertisements in Kyrgyz assist to reveal the main contextual notions represented in advertising. The paper hypothesis is that the advertisements in Kyrgyz can greatly influence the views of the ordinary people. The paper has been accompanied by the examples taken from the mass media sources functioning in Kyrgyzstan.

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