DIGITAL ENTREPRENEURSHIP: THEORETICAL AND PRACTICAL ASPECTS
DIGITAL ENTREPRENEURSHIP: THEORETICAL AND PRACTICAL ASPECTS

Summary/Abstract: The rapid development of Information and Communication Technologies (ICTs) in the late 20th and early 21st centuries has caused a digital transformation in all spheres of socio-economic life. Digitalization has brought about radical changes in the economy and the way we do business, creating new business models. Expanding the scope of digitalized business activities, the widespread penetration of e-commerce in the marketing tools of companies and the development of digital entrepreneurship are one of the successful formulas for overcoming the crisis caused by the COVID-19 pandemic and rebuilding national economies.The article aims to reveal some theoretical aspects of digital entrepreneurship and to analyze the process of digitalization of entrepreneurial activity in Bulgaria. To achieve this goal, some theoretical formulations for digital entrepreneurship in the context of the digital transformation of society and the digital economy, respectively, are considered. In practical terms, based on statistical data from various sources, an analysis of the digitalization of entrepreneurship in Bulgaria.

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