Miłość w czasach ponowoczesnych
Love In Post-Modern Times

Summary/Abstract: According to the Danish researcher, Henning Bech, in post-modern cities people are increasingly becoming the subject of fetishisation. The core of this process is the stressing of visual elements, such as facial features, the outline of muscles, the manner of moving or the texture of clothes. It also involves a growing amount of superficiality in human contacts which are limited to the level of touch. This is most apparent on public transport or at discotheques or bars and is related to the lack of space and time for real relationships. To a certain extent Waldemar Kuligowski agrees with this concept and refers to the annual Love Parade in Berlin, in which the participants assume the role of a “seductive fetish” (distinguished by the participants’ clothes or rather lack of them) and the contacts are based exclusively on touch and sight (although late at night the Tiergarten Park is full of lovemaking couples). The fast tempo of city life leads to the so-called “culture of the instant”. One if its manifestations is the idea of fast, collective dates. At a fast date event a predetermined number of men and women get together in a reserved bar or restaurant (at a charge) and spend several minutes talking with each other before moving along to meet the next person. These services are usually targeted at the newly established community of singles, i.e. thirty-somethings who are successful professionally at the expense of their personal lives. Although this is hardly a romantic solution to solitude, Waldemar Ligocki stresses the psychological theory of the first impression: “It may be that fast dates are the fulfilled dream of love at first sight”. The Internet is also a new dimension for meeting people, and this is an obvious fact for singles. Unfortunately, statistics prove that the intentions of Polish surfers focus primarily on sex with pornography being third on their list of interests.

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