Public Understanding of Science in the Network World Cover Image
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Публичното разбиране на науката в мрежовия свят
Public Understanding of Science in the Network World

Author(s): Svetlomir Zdravkov, Martin J. Ivanov, Petya Klimentova
Subject(s): Social Sciences, Education, Sociology, Higher Education , History of Education, Educational Psychology, Social development, Sociology of the arts, business, education, Economic development, Globalization, Sociology of Education
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: internet mediation; science and society; network actor theory; digital media; big data

Summary/Abstract: Internet mediation is playing an increasingly important role in informing the public about scientific news. Thus, it became the main source of data that formed the public’s image of science. The digital traces that users leave on many online platforms are an important source of empirical data that is barely being used; it may reveal new ways to connect science and society. That is why we propose anew conceptual approach within the Public Understanding of Science, which will lay the foundations for future empirical research. It integrates the combination of Actor Network Theory and machine learning in the analysis of large text arrays, which allow both quantitative measurement and qualitative analysis of popular scientific discussions in the online space.

  • Issue Year: 30/2022
  • Issue No: 3
  • Page Range: 273-284
  • Page Count: 12
  • Language: Bulgarian
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