The influence of learning management information system and service quality on the customer satisfaction of Ruangguru application
The influence of learning management information system and service quality on the customer satisfaction of Ruangguru application
Author(s): Badrudin Badrudin, Moh Khusnuridlo, Muhammad Zaini El WahyuSubject(s): Health and medicine and law, ICT Information and Communications Technologies, Distance learning / e-learning, Pedagogy
Published by: Birlesik Dunya Yenilik Arastirma ve Yayincilik Merkezi
Keywords: LMS; Service Quality; Customer Satisfaction;
Summary/Abstract: This research aims to analyze the information system of learning management and the overall quality of service to the customer's satisfaction application of Ruangguru. This study employed a descriptive quantitative approach. The sampling technique was purposive sampling based on Slovin equations. Data were collected using a synchronous survey instrument with a Likert scale program. The result is that the learning management information system significantly influenced the customer satisfaction of the Ruangguru application. The result is as follows: learning management information system (X1) influences the customer satisfaction of variables (Y1). Then, the quality of service significantly affects customer satisfaction quality of service (X2) affects the variable customer satisfaction (Y1). Last, the information system of learning management and the overall quality of service affect customer satisfaction simultaneously; variables X1 and X2 have a significant influence on the variable Y1.
Journal: Kıbrıslı Eğitim Bilimleri Dergisi
- Issue Year: 17/2022
- Issue No: 1
- Page Range: 148-158
- Page Count: 11
- Language: English