PAZARLAMA VE ÜRETİM PLANLAMASI İLİŞKİSİ: MOBİLYA İMALATÇISI KOBİ’LERE YÖNELİK BİR ARAŞTIRMA
RELATIONSHIP OF MARKETING AND PRODUCTION PLANNING (A RESEARCH FOR FURNITURE MANUFACTURER SMEs)

Summary/Abstract: Marketing and production planning activities are indispensable functions for an enterprise. In order to plan, conduct marketing activities and implement them in accordance with other business activities, it is also necessary to take into account the production and production management capacity of the enterprise. Accordingly, it is a natural development for SMEs to make efforts to plan and implement marketing activities in accordance with production management activities. With the research carried out, information was collected about whether the manufacturer furniture SMEs have a strategic production plan that is compatible with their marketing activities. With the data collected about the companies; The relationship between firm structure, number of employees, production amount, monthly capacity utilization rate, production method, supply of new production technologies and target markets and marketing activities has been tried to be revealed. In the study; Determining whether SMEs operating and manufacturing in Trabzon furniture sector have a strategic production plan and the ability of SMEs that have it to carry out strategic production plan activities in accordance with their marketing goals and in coordination with marketing activities were analyzed. In addition, the level of knowledge and attitudes about a coordinated strategic production plan/management in line with marketing strategies were tried to be learned through the likert scale applied for company managers. Although the data obtained in this study were obtained from a narrow sample, it may be an empirical research example for more comprehensive research to be conducted in the future.

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