Рекламата за „Чудото на XIX ВЕК“. Свидетелства в българския периодичен печат (1896–1914)
The advertisement for the 'Miracle of the XIX century'. Testimonies in the Bulgarian periodical press (1896–1914)
Author(s): Peter KardjilovSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Literary Texts, Education, Fine Arts / Performing Arts, Psychology, Music, Photography, Visual Arts, Fiction, Communication studies, Sociology, Film / Cinema / Cinematography, Sociology of Art, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: film criticism; history of early cinema in Bulgaria; periodicals; film advertising; specialized film editions
Summary/Abstract: Тoday, cinema is an art, accompanied by its own sciences, its own film criticism and its own film journalism. But what happened in the years immediately after its birth. There was a Word – describing something new and unknown; admiring a technical invention that even his fathers did not believe in; recreating the atmosphere that prevailed during the first sessions and the reactions of the surprised audience… It is from this Word, preserved to this day in the advertisements printed in the then Bulgarian periodicals, that modern film criticism is born. This article with the help of concrete examples, traces this process of turning the „reclamo” („cry of praise”) into an intellectual activity.
Journal: Медиалог
- Issue Year: 2022
- Issue No: 11
- Page Range: 21-44
- Page Count: 24
- Language: Bulgarian
