“The entrepreneurship in music” – a new approach in specialized higher education
“The entrepreneurship in music” – a new approach in specialized higher education

Summary/Abstract: In a broad sense, “educational entrepreneurship” is seen as a concept that prioritizes the “relevance” and “productivity” of scientific domains. Since its appearance at the beginning of the 20th century, it has been often associated to economy, sociology, business, and, in the past few years, increasingly to cultural products, while particular attention has been paid to the relationship of “professional art” to a wider audience, by designing efficient ways to communicate and educate the taste for superior, elite music productions. In association with music, the specialized literature proposes the “holistic” approach, a perspective which implies the analysis of a variety of factors that determine the musicians’ career success. Seen from this side, the entrepreneurship is a method of managing music education accordingly to a so-called “market need”, targeting as main objective the “public behaviour” and focusing not only on musical training but also on preparing the audience for receiving, understanding and enjoying the artistic products. This paper presents the profile of a “transversal education” which can be applied in the training stage of young musicians, in order to develop new and very important abilities: self-promotion, marketing and mediation of their artistic career. This endeavour comes as a response to the effect of a new emerging reality in which professional musicians must be taught to create for themselves new jobs, to make themselves necessary in the community where they choose to remain, to look for the liberty to be flexible, adaptable, and capable to thrive in a demanding economic system, beside many other top sectors.

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