Antreprenoriatul muzical și cyperspațiul / Music Entrepreneurship and the Cyberspace
Music Entrepreneurship and the Cyberspace

Summary/Abstract: Musicians must be aware of the role they play in educating the audience. The future survival of cultural productions will depend greatly on their degree of attractiveness and usefulness in relationship to society. This paper presents the impact of technological progress on the contemporary society and musical entrepreneurship, stressing important aspects stemming from statistics dedicated to classical art consumption. The mutations generated by the online environment, that the current situation is related to, are sharply perceived in the classical music. The impasse in which we find ourselves in searching for modern methods to attract the audience into the concert halls and to sell music events is already resolved by the virtual reality.

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