Pun-based jokes and linguistic creativity:
Pun-based jokes and linguistic creativity:

designing 3R-module

Summary/Abstract: The development of creativity becomes a significant issue in the era of automation andinformation technologies. Linguistic creativity can increase the inventiveness andresourcefulness of the representatives of philological professions. We consider humour as a toolthat helps to develop personal creativity. Verbal play as a form of humour is considered as oneof the ways to improve linguistic creativity. The 3L-course of linguistic creativity is aimed atdeveloping lingual, localisation & translation, and literary creativity. The 3L-course includes3R-module designed to improve the ability to recognise, reproduce in another language, andrecreate pun-based linguistic inventions and innovations. The 3R-module tasks are based: onthe similarity of activity, the similarity of the modality of the stimulus material, the number oflanguages, and the types of language units. The 3R-module involves the 3T-stage model(transparency, training, and testing). The 3S-test based on sense-finding, solution-finding, andscope-finding tasks revealed that the combination of 3R-module with the 3T-stage model in thescope of the 3L-course would help improve the quantity and quality of ideas and avoidstalemates when creating linguistic inventions. The 3L-course can be useful for philologicalstudents, writers, translators, journalists, copywriters, native and foreign language teachersbecause it helps improve personal creativity and productivity.

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