Election campaign and political communication through social media
Election campaign and political communication through social media

Summary/Abstract: Starting from the literature, the present study analyzes the electoral campaign and political communication through social media and highlights the capacity of the Internet to transform the way of action of politicians, political parties, governmental organizations, the media and last but not least, of the citizen / voter. New media is at the moment the concept that has succeeded in transforming the understanding of mass communication, causing radical changes in the communication manner, in the strategies and conduct of the electoral campaign. Virtual / social space exploits communication in all its forms, and politics benefits from these advantages, with the Internet providing the opportunity for politicians to interact directly with voters.

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