Analytical Elements and Social Discourse Deconstruction in Barack Obama’s Inaugural Address
Analytical Elements and Social Discourse Deconstruction in Barack Obama’s Inaugural Address

Summary/Abstract: President Barack Obama is considered by many to be the communicational descendent of President John F. Kennedy, and his 2009 inaugural speech stands testimony to this bold, yet justifiable assertion. Just like his predecessor, Barack Obama managed to inspire the masses through the charisma and intelligence of his acts of communication. He was uniquely gifted, not only with an almost uncanny ability to inspire his base voters, but to also reach across the aisle and expound new-fangled hopes for social and national reconciliation. The generation of discourse, through political contextualisation is based on the exploitation of social impact resources in order to achieve the objectives of socio-political power. Political harmonisation cannot take place outside the spheres of social communication based on the politicization and polemics of discursive paradigms. The connection between language structures and vectors of political ideology derives from the perception of language as a platform for communication and achievement of functional campaign objectives. Each political image discourse is generated based on this paradigm of exploiting the linguistic structural functionality by loading it with ideological significance and persuasive force in the psycho-ideological meaning of the term.

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