Polityk jako produkt polityczny na przykładzie kandydatów w wyborach prezydenckich 2010 roku w Polsce
A politician as a political product on the example of candidates in the 2010 presidential election in Poland

Summary/Abstract: The aim of this article is to analyze the process of creating a politician as a political product on the example of the Polish presidential election of 2010. In this context, the focus was on the candidates of parliamentary parties because they constitute a more interesting area of research, if only due to the fact that they represent highly relevant formations on the Polish political scene. The conducted analysis shows that the carefully created image is what most supports the perception of a politician as a political product. Three of the four analyzed candidates in the 2010 presidential election achieved considerable election success thanks to image strategies that create them as specific political products. B. Komorowski won the election thanks to the image of a „father”, or even a „statesman”, avoiding a clear political conflict. The politician met the expectations of voters because he fit in with a vision close to the expected „ideal”.

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