Потребителската лоялност на Baby Boomers, X, Y и Z поколенията при покупка на бързооборотна стока
The Consumer Loyalty of the Baby Boomers, X, Y and Z Generations When Buying Fast-moving Goods

Summary/Abstract: The purpose of this article is to show the generational differences between the Baby boomers, X, Y and Z generations when shopping for a fast-moving product and who are the most loyal consumers among them. The product yoghurt was chosen for the research because it is a traditional Bulgarian product and this type of product includes the feeling of patriotism to support the Bulgarian one. For this purpose, a marketing study was conducted, which shows the attitudes of Baby boomers, X, Y and Z generations.

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