The Factors Influencing Consumer Choice
The Factors Influencing Consumer Choice

Author(s): Rositsa Nakova
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Evaluation research, Social differentiation, Marketing / Advertising, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: food products; the package; generation Z; Millennial generation inflation
Summary/Abstract: The purpose of this article is to investigate which part of the packaging information plays an important role in consumer choice between both Generation Z and Generation Millennials. How inflation changes consumer demand for groceries. The comparative analysis between the two generations is of interest because the market is currently accustomed to the demands of the Millennial generation. It is yet to adapt to Generation Z as well. The benchmarking was done through an online survey distributed in major cities and among highly educated consumers.

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