TRANSFORMACIJA GRADSKE MOBILNOSTI PRIMJENOM A-S-I PRISTUPA
TRANSFORMATION OF URBAN MOBILITY USING THE A-S-I APPROACH

Summary/Abstract: Since the rapid increase in the use of personal motor vehicles is the main cause of problems caused by traffic in cities, it is unquestionable that the focus of urban rehabilitation measures must be on reducing such use, as well as on reducing the negative effects caused by different types of motor vehicles. This effort to transform urban mobility has become known as the Avoid-Shift-Improve (A-S-I) approach. „Avoid“ measures aim to reduce the need to travel, both in terms of the number of trips and the length of each trip. „Shift“ measures seek to encourage people to switch from less sustainable modes of travel - such as personal motor vehicles - to more sustainable modes, such as public transport and non-motorized modes of mobility. "Improve" measures seek to reduce the negative effects of motorized travel, which inevitably continues despite avoid and shift measures. In this paper, the concept of the A-S-I approach will be presented and explained through the experiences of various authors from this field. The purpose of the paper is to promote the application of this practice in cities in the region affected by problems caused by traffic. The goal is to ensure the necessary level of knowledge for experts and researchers in the field of traffic planning, competent authorities and all interested groups. This approach will be especially applicable during the implementation of the Sustainable Urban Mobility Plans

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