UTICAJ MEDIJA NA PONAŠANJE DJECE ŠKOLSKOG UZRASTA
THE INFLUENCE OF THE MEDIA ON THE BEHAVIOR OF SCHOOL-AGE CHILDREN

Summary/Abstract: The world we live in is changing rapidly. The family, as the basic unit of society, and the school, a key educational institution, are losing their primacy in the formation and upbringing of a child, and their role is increasingly being taken over by the media. They influence everyday life, the formation of attitudes, thinking, image, norms of behavior, as well as identity itself. Many studies show that children are the most susceptible to the influence of the media, and one gets the impression that, despite all the knowledge, they have never been exposed to their influence. Today, teachers notice a big change in students compared to the time before the corona virus pandemic. Teaching at a distance and the increased use of technology has developed many skills that school-aged children did not have before, but it has also contributed to greater exposure to media influence. Contrary to expectations, the isolation of students during the pandemic did not reduce aggression among them. The question arises whether the media has influenced the increased verbal and physical aggressiveness of school-aged children and whether it can have a positive influence on their upbringing and education. The paper will discuss the importance of the media and their influence on the development and overall behavior of school age children.

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