Tendencje rozwoju handlu elektronicznego
E‑commerce development tendencies

Summary/Abstract: Electronic commerce is an area of the economy where the development over the last dozen or so years has been very intensive. The emergence of companies such as eBay and Amazon in the mid‑1990s and their success resulted in a lot of similar investments. Easy and quick way of making transactions resulted in the rapid development of e ‑commerce. E ‑commerce consists in concluding commercial transactions and selling goods thanks to electronic devices such as a telephone or computer via the Internet. A number of companies looking at the development of e ‑commerce want to be successful and try to operate within it. There is no doubt that the approach of entrepreneurs to e‑commerce has changed as well. More and more of them are aware that it is possible to base sales only on e‑commerce. Even a decade ago, the Internet contributed to a small fraction of retail sales, while today online shopping completely changes the image of commerce, and thus contributes to changes in the functioning of traditional stores. This is due to easy access to the Internet, improved infrastructure in the e‑commerce channel, and the increasing number of e ‑stores, resulting in an increase in the number of people who shop online. An important aspect for any e ‑commerce business is understanding for the needs of customers who mainly use mobile devices and providing them with appropriate solutions and shopping experience. Based on the observations and analyses, it can be assumed that the e-commerce market will continue to develop, but the growth dynamics will be at a lower level.

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