Upowszechnianie sztuki w internecie w czasie pandemii COVID-19 – między nadmiernym pesymizmem a hurraoptymizmem
Popularization of Art on the Internet During COVID-19 Pandemic – Between Excessive Pessimism and Inflated Optimism

Summary/Abstract: The enormous role of the Internet in the life of modern societies has been additionally strengthened and confirmed during the SARS-CoV-2 coronavirus pandemic. The author analyzes the importance of the Internet in the process of popularizing culture in a case of limiting direct contacts and activities of stationary cultural institutions. The paper is an attempt to in-depth reflection on the strengths and weaknesses of promoting culture in mediated communication. One can observe the fluidity of the roles of broadcasters and recipients and the emergence of new ways of artistic expression. Human relations are of great importance in increasing the participants’ involvement in artistic activities, which confirms the importance of the communicative function of art. High content dynamics, short form and interactivity are the features of online art communications that are attractive to the young generation. The unfavorable phenomena include fragmentation of the message and impoverishment of the context. It can be assumed that the popularization of culture on the Internet will gain in importance even when the pandemic is over. For its effectiveness, it is crucial to combine online and offline activities, as the quality of previous non-Internet aesthetic experiences determines the quality of online contact with art.

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