Narrative as an Element of Podcast Production: The Case Study of Nezhasínaj!
Narrative as an Element of Podcast Production: The Case Study of Nezhasínaj!

Summary/Abstract: The podcast has discovered its own listeners over the past few years and has naturally integrated itself into their daily lives. Its remarkable growth is also resonating in professional and scholarly circles, where attempts are being made to define it and integrate it into mass media theories. The diverse range of genres and means of expression offered by the podcast as a medium has (in terms of the means of communication used) overlaps (in terms of the medium) mainly with radio, but also with television production, and in terms of the broader division of genres mainly with journalism and also with news and fiction genres. The common denominator of all the forms of content presentation mentioned above is the frequent presence of a narrative, which makes the media work attractive and, as we will point out in the article, comprehensible. The principle of narrative as a means of communicating their content has been adopted by podcast creators from other media forms, which may result in the fact that on some podcast platforms a separate category of content division - Stories - is emerging. In the present study, we will highlight how a story can be built in podcast production, and what are the means of building a story in a podcast.

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