Qualitative versus quantitative marketing research
Qualitative versus quantitative marketing research
Author(s): Laurentiu-Dan Anghel, Nicolae Teodorescu, Felicia Stancioiu, Diana Maria VranceanuSubject(s): Economy
Published by: Editura Economica
Keywords: qualitative research; quantitative research; qualitative techniques; sample; sampling; weighting factors
Summary/Abstract: Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.
Journal: Management & Marketing - Bucharest
- Issue Year: 2007
- Issue No: 3
- Page Range: 22-28
- Page Count: 7
- Language: English