Aspecte referitoare la elaborarea chestionarelor folosite in cercetarea de marketing
ASPECTS CONCERNING THE ELABORATION OF THE QUESTIONNAIRES USED IN THE MARKETING RESEARCH

Summary/Abstract: This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.

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