ULOGA PROCEDURA I MEĐU-FUNKCIONALNE SURADNJE U RAZVOJU NOVIH PROIZVODA I USLUGA
THE ROLE OF PROCEDURES AND CROSS-FUNCTIONAL COOPERATION IN THE DEVELOPMENT OF NEW PRODUCTS AND SERVICES

Summary/Abstract: Creating new procedures and services can be considered a very important challenge that many organizations often face. This process is especially emphasized in medium-sized and large companies, where different sectors and individuals participate in the procedure of developing new products and services, and they must establish high-quality cooperation in order for the end result to be satisfactory. Dynamic business in the current economic circumstances presents significant challenges for all sectors, with special emphasis on fast, accurate and agile communication. The development of procedures for the creation of new products and services and the level of cross-functional cooperation within their companies will be investigated through a direct survey with questionnaires of procurement, sales, marketing, production and logistics employees from the Republic of Croatia. Limitations in the research are the lack of interest of the contacted employees to participate in the research, especially in the finance, controlling and accounting sector. The aim of this paper is to show a comparison of opinions on the mentioned topic among employees from different sectors, but also to show the difference in answers according to the age of the respondents and seniority. These results will bring clear data and a conclusion about the development of modern operational management in 2021, with a deeper analysis by sector and demographic data.

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