PROMOTION, THE INTENSITY OF LABOR AND INVESTMENT IN THE CASE OF A PRIVATE ENTREPRENEUR IN OSIJEK BARANJA COUNTY
PROMOTION, THE INTENSITY OF LABOR AND INVESTMENT IN THE CASE OF A PRIVATE ENTREPRENEUR IN OSIJEK‐BARANJA COUNTY

Summary/Abstract: Promotion is especially important as a system of communication between theservice or product provider and the consumers. It is associated with the overallpublic that acts as a mass through which the company objectives are achieved.The main objective of a company is to distribute a manufactured product orservice to a potential consumer in order to make profit. With this kind of business,it is very important for a company to be informed, to keep up with the trends andevents, to be accesible to a wide spectrum of public and to be extremely flexible,among other things.A private enterprise Vrtni Centar Fontana d.o.o. has been analyzed, wherepromotional activities the company implements have been shown, such as personalselling, followed by sales promotion, trade fairs and free promotional products.During the paper, the labor intensity was elaborated, given that it is aseasonal production that takes place in the open. The range of employees goesfrom the minimum of three employees up to twenty, depending on the laborintensity, of course. The range of activities is carried out throughout Croatia.At the end of the paper, the investments made by competent institutions thatencourage this kind of production, among others, have been presented.Development Agency for Osijek-Baranja County awards funds for participating intrade fairs, support for irrigination and co-financing when it comes to purchasingnew machinery for the production

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