Įmonių socialinės atsakomybės ir organizacinės kultūros sąsajų analizė
CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL CULTURE: THEIR CORRELATION ANALYSIS

Summary/Abstract: In different business activity different forms of organizational culture and corporate social responsibility are relevant as they depend on work character and contact with society. Organizational culture involves everything that is closely connected with organization, including values, employees’ intercommunions, creation of work atmosphere, employees’ clothing and communication with clients as well as social responsibility. Corporate social responsibility is also reflected by innovations in employees’ health care, business learning, learning all life and environmental questions, which are directly reflected in the organization’s management and organizational culture. Corporate social responsibility includes the organization’s responsibility to carry out a policy and take decisions, which correspond with public goals and values; to carry out such business functions which supply the needs of society. This means that the organization should be responsible for each activity which affects people or environment. Furthermore, social responsibility is closely linked with moral law and principles of values - it is essentially emphasized in organizational culture. Corporate social responsibility and organizational culture as well as their influence on the organization’s work results and each individual constitute an important part of the modern organization management process. But Lithuanian managers rarely invoke corporate social responsibility or organization culture to stimulate work, thinking that when there are economical problems, it is better to invest in some other things, but not to create or improve organizational culture or corporate social responsibility. The reason of this is insufficient employment of organizational culture and corporate social responsibility in the organization’s work. In the article there is described the role of organizational culture in the organization management and presented the composed model of the organizational culture’s influence on organizational management. There are shown how the elements of organizational culture influence the organization’s management. It is also underlined that the influence of organizational culture on the management of the organization reflects the current values in the organization, skills of a manager to achieve the appreciation as a personality characterized by universal values and by the values, which “live” in his/her organization; all this is the most important thing in the organisation’s management. The authors analyze corporate social responsibility; describe SA 8000 standard and the benefits of corporate social responsibility for the organization and society. Finally the organizational culture and CSR connection model is presented, where there are shown the interrelations of these two phenomena. In fact, corporate social responsibility and organizational culture are more than simply following values or morality norms. For example, if an employer assents to apply a better w

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