BUSINESS INTELLIGENCE – SOLUȚII SOFTWARE PENTRU ÎMBUNĂTĂȚIREA PERFORMANȚEI COMPANIEI
BUSINESS INTELLIGENCE – SOFTWARE SOLUTIONS FOR IMPROVING COMPANY PERFORMANCE

Summary/Abstract: Business Intelligence is a collection of strategies and technologies used in business analysis to acquire and turn raw data into relevant and usable information. BI systems are able to manage massive amounts of unstructured data, which aids in the identification, development, and creation of new strategic business possibilities. Bi’s objective is to simplify the interpretation of massive amounts of data. Identifying possibilities and adopting a forward-looking plan may provide organisations with a competitive advantage and long-term stability. BI systems can give historical, current, and projected company operations data. These are the purposes of BI technology: Reporting; Data exploitation; Business performance management; Comparative analysis; Predictive analysis; Prescriptive analysis. BI is utilised to support a broad variety of business choices, from operational to strategic, with the most fundamental decisions being product positioning and pricing. Combining data from a firm operating in an external market with data from a company operating in an internal market, such as data and financial operations, demonstrates the high efficiency of BI.

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