EFECTUL MARKETINGULUI RELAȚII CU CLIENȚII ASUPRA MEDIULUI ORGANIZAȚIONAL
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON THE ORGANIZATIONAL ENVIRONMENT

Summary/Abstract: According to Philip Kotler, the following defines marketing: «Marketing is the science and art of identifying, developing, and delivering value to satisfy the demands of a target market while generating a profit. In addition, marketing discovers unmet needs and wants. It defines, measures, and quantifies the recognised market size and potential profit, identifies the segments the firm is most suited to serve, and creates and promotes the corresponding goods and services.»Marketing is often handled by a department inside a corporation. This is both correct and incorrect. It is a positive thing since it combines a group of skilled individuals who are focused on marketing, but it is a negative thing because marketing activities should not be confined to a single department, but rather should permeate every aspect of an organization’s operati

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