Движението „обратно към земята“. Мотиви за лайфстайл миграция и стратегии за начин на живот
Back-to-the-Land Movement. Motives for Lifestyle Migration and Strategies for New Life

Summary/Abstract: The article summarizes the motives for lifestyle migration from the city to the village of back-to-the-land migrants in Bulgaria. Among these motives are the search for and the achievement of self-realization through the initiatives initiated and the pursuit of a better and quality life. The survey shows that in the majority of respondents there is a contradiction between the notions of life in rural areas and its actual implementation. Achieving economic sustainability through the activities undertaken a major challenge, and the migrants develop different strategies to deal with it.The existence of their initiatives in the unstable context of the culture of capitalism is important for their development. Despite the difficulties, the various models that the representatives of the back-to-the-land movement are developing can serve as an example of the implementation of positive transformations in rural areas.

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