Kitchen without the debate: The Yugoslav exhibition of consumer goods in Moscow, 1960
Kitchen without the debate: The Yugoslav exhibition of consumer goods in Moscow, 1960
Author(s): Marko MiljkovićSubject(s): History, Recent History (1900 till today), Post-War period (1950 - 1989)
Published by: Institut za noviju istoriju Srbije
Keywords: Yugoslav-Soviet relations; exhibition; propaganda; soft power; consumer goods
Summary/Abstract: The Yugoslav exhibition of consumer goods in Moscow was the first of its kind organized by Yugoslavia in a communist country. It opened its door to the public on May 25, 1960, amidst the super-heated international political environment after the American U-2 spy plane was shot down over the Soviet Union. Following the colossal propaganda success of the 1959 U.S. National Exhibition in Moscow, the Yugoslavs managed to deliver yet another propaganda blow to the Soviet prestige, showcasing that even socialism outside the Soviet bloc and in close collaboration with the United States was not only possible but also better.
Journal: Tokovi istorije
- Issue Year: 2022
- Issue No: 3
- Page Range: 119-144
- Page Count: 26
- Language: English