Estradizacija politike u Bosni i Hercegovini
Estradation of Politics in Bosnia and Herzegovina

Summary/Abstract: We live in a media spectale society, where politics in Bosnia and Herzegovina have become a real show business. Estradation of politics is originally an American phenomenon, which was accepted by many western European countries, and subsequently by other countries, including Bosnia and Herzegovina, after United Kingdom. Instead of real political action, that is, working for the common good and the well – being of citizens, we are seeing an increasing interest in the media and public interest in the private lives of politicians. The media seems to be the most fond of reporting on politically ephemeral trivia, affairs and scandals from the private lives of politicians. Estradization, or as it is often called, the Hollywoodization of politics, is a phenomenon that refers to the increasing openness and willingness of politicians to promote certain elements of their private lives in order to achieve certain political goals or to collect political points. The global trend of politicization has continued with the advent of Donald Trump, the current US president, who was elected mainly by the US media, who gave him utmost attention and publicity which he, himself provoked with his statements and behavior. Another important aspect of political estradization is the increasing banalization and silence in policy reporting or the increased incentive of the media to break into the lives of politicians and deliver trivial content to the public. In a global media culture, obsessed with popular celebrities, politicians have the same treatment as musical stars. Bosnia and Herzegovina is not exempt from this kind of media – political concept in which politicians oftentimes present themselves as musical stars.

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