Opportunities for Development of Varna as a Smart Tourism Destination (based on an expert survey among representatives of the tourism industry in Varna)
Opportunities for Development of Varna as a Smart Tourism Destination (based on an expert survey among representatives of the tourism industry in Varna)

Summary/Abstract: The main purpose of the publication is to present the opportunities for the development of Varna as a smart tourism destination based on a survey among tourism experts in the destination. The paper presents the theoretical framework of the smart tourism destination and a summary of the results of the survey conducted among representatives of the tourism industry in Varna. The expert's vision for the necessary changes and measures is presented. In conclusion, the main directions for the development of Varna as a smart tourism destination are outlined.

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