The concept of comprehensive offer of tourism area
The concept of comprehensive offer of tourism area

Summary/Abstract: The issue of a tourism product causes a lot of controversy over its semantics and structure in both international and domestic literature on the subject. The problem mainly arises from using this term by representatives of many sciences and the industry. Moreover, the issue of a tourism product is constantly being developed in terms of both theoretical and pragmatic aspects. The objective of the study is to propose a concept of a comprehensive tourism offer of an area which is made up by particular components. The article is mainly theoretical; however, the discussed issues are of the utilitarian nature. They used the method of critical analysis of literature, logic operations and heuristics. Taken considerations are original. The result of the study is to design a concept of comprehensive offer tourist area.

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