Сегментационен модел на пазара с криптовалута - разпространение, притежание и употреба
Cryptocurrency Market – Proliferation, Ownership and Usage
Author(s): Irina YovchevaSubject(s): Economy, Financial Markets, Public Finances
Published by: Институт за знание, наука и иновации ЕООД
Keywords: segmentation and proliferation of cryptocurrency; ownership and transaction statistics; cryptocurrency transaction values
Summary/Abstract: The report applies a combined research method – a desk research and an observation. By using geo-, demo-, psycho-, technographic and behavioral criteria for segmentation, we are looking at the applicability of their factors for the construction of a successful segmentation model. The researcher’s choice about the demographic criterion is based on: gender, age, occupation, income and education. A deductive approach is used in the application of the geographic criterion in regards to the worldwide proliferation of cryptocurrency. The psychographic criterion is used in examining the lifestyle and general interests of currency owners. The technographic criterion is focused on the different types of cryptocurrencies purchased by the owners and their choice of platform. The behavioral criterion is associated with 4 personality types that are distinct in the cryptocurrency systems.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2022
- Issue No: 1
- Page Range: 293-306
- Page Count: 14
- Language: Bulgarian
