LANGUAGE LOCALIZATION, INTERNATIONALIZATION, TRANSCREATION
LANGUAGE LOCALIZATION, INTERNATIONALIZATION, TRANSCREATION
Author(s): Tania Petcovici, Silvia Laura Madincea PaşcuSubject(s): Supranational / Global Economy, Business Economy / Management, International relations/trade, Marketing / Advertising, Translation Studies
Published by: Editura Eurostampa
Keywords: language localization; internationalization; transcreation;
Summary/Abstract: The paper analyses several concepts related to translation, i.e., language localization, internationalization, transcreation - widely used by companies trading worldwide as one of the main tools for global business expansion.
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XXVI/2021
- Issue No: 26
- Page Range: 155-161
- Page Count: 7
- Language: English