LANGUAGE LOCALIZATION, INTERNATIONALIZATION, TRANSCREATION Cover Image

LANGUAGE LOCALIZATION, INTERNATIONALIZATION, TRANSCREATION
LANGUAGE LOCALIZATION, INTERNATIONALIZATION, TRANSCREATION

Author(s): Tania Petcovici, Silvia Laura Madincea Paşcu
Subject(s): Supranational / Global Economy, Business Economy / Management, International relations/trade, Marketing / Advertising, Translation Studies
Published by: Editura Eurostampa
Keywords: language localization; internationalization; transcreation;

Summary/Abstract: The paper analyses several concepts related to translation, i.e., language localization, internationalization, transcreation - widely used by companies trading worldwide as one of the main tools for global business expansion.

  • Issue Year: XXVI/2021
  • Issue No: 26
  • Page Range: 155-161
  • Page Count: 7
  • Language: English
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