EFFECTIVE TRANSLATION AT THE CORE OF SUCCESSFUL BUSINESS COMMUNICATION
EFFECTIVE TRANSLATION AT THE CORE OF SUCCESSFUL BUSINESS COMMUNICATION

Summary/Abstract: Businesses all over the world are expanding both nationally and internationally. In the process of broadening their base, business leaders need to communicate with their counterparts based in other countries. However, to establish effective communication and to interact formally, a translator is needed to communicate their ideas mutually. The competence of a translator reflects in the translated work. Even if the translation is outstanding but it fails to reflect the actual concept of the source text, the entire effort put in turns out to be useless. Therefore, a translator must understand and implement the core concepts of the source text. The present paper discusses what steps need to be taken by translators in order to maintain consistent quality of their work without expressing personal views and remaining impartial.

• Details
• Contents