ULUS MARKALAMA BAĞLAMINDA İYI ÜLKE ENDEKSI VE ULUS MARKA ENDEKSI: ÇIN HALK CUMHURIYETI ÖRNEĞI ÜZERINDEN BIR DEĞERLENDIRME
Good Country Index and Nation Brand Index in the Context of Nation Branding: An Evaluation on the Case of the People’s Republic of China

Summary/Abstract: The international system, which has become more intricate with the effect of globalization, inevitably imposes that countries should be flexible enough to adapt to today’s competitive conditions. Countries, in order to strengthen their economic assets, receive investments, increase the qualified workforce, increase employment capacities, increase export revenues and strengthen tourism revenues; implement nation branding and country image development strategies in order to introduce themselves to the outside world and to legitimize its domestic and foreign policies. In this study, the foundations of nation branding, the effects on the “Good Country Index” and “Nation Branding Index”, which are formed as a result of the nation branding activities of the countries, are evaluated through the implementation practices and activities of the People’s Republic of China.

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