Strategic csr drivers – environmental preferences of Silesia inhabitants
Strategic csr drivers – environmental preferences of Silesia inhabitants

Summary/Abstract: Strategic CSR is implemented when social and/or environmental expenses help achieve economic purpose of an enterprise. This depends on actual potential of environmental preferences of enterprise stakeholders to modify firm’s value drivers. An analysis of environmental preferences of inhabitants of Silesia region demonstrates that polled individuals are not likely to reward CSR either as consumers or as investors, which is unfavorable for the implementation of strategic CSR. Defining a target group, which an enterprise could address strategic CSR to, is a very difficult task. Thereof it can be stated that strategic CSR is not likely to be successful in Silesia, unless targeted to very well recognized, specific stakeholders. For that reason enterprises which adopt CSR can do it as non-for-profit CSR or incur agency cost.

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