Entropi Tabanlı PROMETHEE Yöntemi ile Covid-19 Pandemisinin Finansal Performans Üzerindeki Etkisinin Araştırılması: Bilişim Sektörü
Investigation of the impact of COVID-19 pandemic on financial performance by entropy-based PROMETHEE method: IT Sector Case

Summary/Abstract: In this study, financial performance rankings of 13 companies traded in the IT sector of Borsa Istanbul (BIST) were conducted in 2016-2021 period. The firms' financial performances were analyzed by the PROMETHEE method, one multi-criteria decision-making (MCDM) method, using 16 financial ratios frequently used in the literature. To determine the level of importance of the criteria, weight assignment was made by the entropy method. When we look at the average of the criteria weights according to years, they are observed to receive close values; Working Capital Turnover Ratio was the most important criterion, albeit with a slight difference with the weight value of 0.0797. Looking at the financial achievements of each company compared to years, 2021 was the most successful year in the average ranking of all companies. 2020 is the year in which success increased compared to the previous year. As a result, it can be said that the COVID-19 pandemic has had a positive impact on the financial performance of the IT sector. The most important reason for this is that because of the closure of people in the process of the pandemic; It is that they have to do many activities, especially shopping in a digital environment, remotely. In particular, the extraordinary increase in shopping on the internet has positively affected the IT sector financially.

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