Restoran Seçiminde Tüketiciyi Etkileyen Faktörlerin DEMATEL Yöntemiyle Değerlendirilmesi: Bir Uygulama
The Evaluation of Factors Affecting the Consumer in Restaurant Selection by Using the DEMATEL Method: An Application

Summary/Abstract: The restaurant operations within the service sector not only meet the eating out situation but also become the establishments where the customers meet their needs such as having a good time, socializing and resting. Today, where consumer alternatives are intense, restaurant operators have to act in line with customers' demands in order to be superior to their competitors. The aim of this study is to determine the factors affecting the consumers of restaurants as a service operation, to realize the restaurant selection application by determining the relation levels and importance ratios between the factors. The DEMATEL method is an appropriate method to quantify the relationship between factors. In this study, the opinions of expert academicians from Bartın University were taken and the factors determining the restaurant selection were examined by DEMATEL method. As a result of the analysis, the factor that has the highest effect on restaurant selection is "service quality" while the lowest factor is determined as "price".

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