FUNDRAISING AND ITS REALIZATION IN COMMUNITY SERVICES PROVIDING*
FUNDRAISING AND ITS REALIZATION IN COMMUNITY SERVICES PROVIDING*

Summary/Abstract: The target of this paper is to present the results of a qualitative research in fundraising with a specific focus on the nonprofit sector in the Czech Republic. A complex analysis and comparison of non-profit organizations taxonomy was performed, further on, the definition, position, content and meaning of fundraising and its role in providing community services was identified. The primary output of the researched fundraising issue is the methodical process proposal of fundraising realization in the non-profit sector in the context of fundraising methods efficiency evaluation. Fundraising together with the public relations, marketing and lobbing influences internal and external relations quality at every organization and directly influences its brand, reputation and image. Fundraising demands strategic planning and thorough linking with the main activity of the organization, it should count with external influences changing and flexibly react to them.

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