Бранд лингвистиката като холистична перспектива при изучаването на бранд комуникацията
Brand linguistics as a holistic perspective in the study of brand communication
Author(s): Andreana EftimovaSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: brand linguistics; holistic approach; brand; consumer
Summary/Abstract: The text discusses the need to introduce a «new» scientific discipline – brand linguistics, which integrates theoretical frameworks and research methods of language-related disciplines such as psycholinguistics, sociolinguistics and semiotics
Journal: Медии и език
- Issue Year: 1/2023
- Issue No: 13
- Page Range: 101-122
- Page Count: 22
- Language: Bulgarian