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Two Faces of Flow: Preliminary Results From a Game Addiction Study

Summary/Abstract: This study aims to explore the ambiguous nature of flow and the way it relates to inclination towards addiction. The results of an exploratory factor analysis indicate that the flow experienced by players has at least two components which are called in this study hedonistic flow (direct pleasure seeking) and eudaimonistic flow (escapism). The results of the regression analysis show that 54.4% of the variance of Internet addiction is accounted for by life competence, eudaimonistic flow in a game, excitement as an emotion experienced while playing a game and annoyance as an emotion experienced when it is not possible to play.

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