REKLAMY I KAMPANIE SPOŁECZNE W PERCEPCJI STUDENTÓW UNIWERSYTETU WARMIŃSKO-MAZURSKIEGO W OLSZTYNIE
ADVERTISING AND SOCIAL CAMPAIGNS IN THE PERCEPTION OF STUDENTS OF THE UNIVERSITY OF WARMIA AND MAZURY IN OLSZTYN

Summary/Abstract: The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods: The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried out at UWM. The research used an original questionnaire made available to students via the Internet. Research show that students of the UWM deal with campaigns almost every day and consider them necessary. Results: The results of the research (590 respondents) made it possible to get to know the opinions of students on the idea of the campaign and its effectiveness. They show that the main goal of the campaign is to draw attention to an important social problem. Conclusions: Research show that students of the UWM deal with campaigns almost every day and consider them necessary.

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