O makdonaldyzacji aptek i jej nazewniczych skutkach
On McDonaldisation of pharmacies and its naming effects
Author(s): Samuela TomasikSubject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics
Published by: AV ČR - Akademie věd České republiky - Ústav pro jazyk český
Keywords: McDonaldisation; names of over-the-counter drugs; individual brand
Summary/Abstract: This article is dedicated to the McDonaldization and its impact on the functioning ofpharmacies. More and more retail chains are introducing their own brands. The samecan be seen in pharmacies. Progressive dehumanization is the cause of the changingnature of pharmacy. McDonaldization is the reason for changing the names of overthe-counter drugs and other products available at the pharmacy.
Journal: Acta Onomastica
- Issue Year: 64/2023
- Issue No: 1
- Page Range: 172-183
- Page Count: 12
- Language: Polish