THE VALUES, FROM A GLOBAL TO A LOCAL DIMENSION
THE VALUES, FROM A GLOBAL TO A LOCAL DIMENSION

Summary/Abstract: The values are individual or collective views that have a decisive role for any society because they influence the actions, creating a behavior and some attitudes close to stereotypes. Every society has a certain axiological set which is both the result of a global process and a regional or a local one. This article aims to operationalize the theory of Geert Hofstede's values on its five dimensions (Power Distance, Uncertainty Avoidance, Individualism versus Collectivism, Masculinity versus. Feminity, Long Term versus Short Term Orientation) and to find a axiological line from a local dimension.

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